Today, Search Engine Optimization is all about quality over quantity….but quantity is important too! Succeeding in competitive niches requires consistent actions with quality at the forefront of every decision. If you haven't issued a blog post or article in months, don't have social media, and haven’t addressed on page SEO, then there is an opportunity for somebody else to make progress and gain market share.
Here is what important people have to say about SEO and the path to success in today’s market:
The most common SEO mistake?
Not having a website!
How can a smaller website/business become more popular than larger competitors?
Add more value than your competitors!
What are some common SEO myths? Get rich quick schemes do not work!
If it’s super cheap, then it’s probably not worth much!
SEO in 2015 is all about doing things the right way all of the time and keeping the SEO machine running to generate quality output. Here are the most important areas to focus on in 2015:
In order to have a thriving site, businesses have to be generating new content and distributing it around the Internet. It’s not enough to just put out fluff pieces either. Generally, the more impactful and helpful the content is, the more people will want to read it, share it, and link to it. This is how a site becomes a trusted resource, and that’s our goal! Content needs to solve problems and answer questions in new and thoughtful ways which add to what already exists. Not all content has to be long and verbose, but it does have to be helpful.
On Page SEO
As ranking competition increases, the need to do the small things right all the time becomes more of a priority. Every opportunity to add appropriate keywords must be acknowledged and addressed. Internal linking flows should be thought through and focused towards the desired pages. Image Alt Tags should be fixed. Broken links need to be changed. You get the point! For sure, a website should be doing all of the easily controllable items because there can often be items which are outside our control!
Touting the benefits of Social Media has almost become a cliché, but there’s reason for the repetition. It works. Social Media can be a tremendous connection between a business and it’s customers. However, to accomplish this, we have to engage with people. We have to distribute information they like, need, and want. We also have to be consistent. Merely making weekly posts just won’t cut it. In other words, it’s not enough to just exist. In 2015, we have to engage with people and give them reasons to come back.