FREE SEARCH ENGINE OPTIMIZATION EVALUATION
In order to make you your site work for you, you need to know how your site is doing right now so that we can improve upon weak areas. SEO has so many moving parts that. Unless this is what you do for a living, you may be missing some obvious fixes that can have a large impact on your site’s rankings and in turn, your bottom line. We offer a free evaluation as an incentive people to give us a chance to show them what we do. After this step is complete, you’ll have a full idea of your current SEO status and what it will take to make improvements.
Here are a few areas which we will review in our free evaluation:
On Page SEO
When a person visits your website, they have many different signals to look for to see if you have a quality page and each person is slightly different. Maybe they look for the color scheme or a creative logo or maybe they just want to see big pictures. All of these factors can influence a person’s perception of your business. Search engines like Google, Yahoo and Bing are the same way. They each have numerous criterion that get calculated through algorithms which give them an automatic perception of the value of your website and the individual pages on it. When they "crawl" your site, they’re looking at all these signals. This is how they determine rankings on search results. If your site is giving off many wrong or incomplete signals then naturally the search engines will not have a positive impression of the worth of what your site offers to users and thus your rankings will drop. Fortunately, the search engines have given many clues about the types of signals they are looking for so businesses like yours can address them and send the desired message. Unfortunately, they are never fully explicit in the factors that impact their algorithm. Using various types of studies and paying attention to influential people on the search teams give us the ability to stay on top of the preferences of the search engines and guide our clients to make decisions which will improve their online presence.
Search engines guide their users to the sites which they perceive to be the best answer to the query or search that the user enters. Every website, whether they know it or not, is marketing a set of keywords to search engines and to their prospective customers. Right now, at this very moment, your site is in search results for dozens if not hundreds of terms. Each one of those terms is used a certain number of times per month. Maybe 10 times, maybe 200, maybe 2,000 times. Our goal is to be intentional in our actions so that we are not wasting time, energy and resources on keywords which are very competitive or keywords which aren't really what we want to compete for. If you’re in the house painting business you won’t benefit from ranking for searches that relate to art supplies. If a business is currently ranking for keywords that aren’t worthwhile, then the site is sending the wrong messages. Choosing the right keywords to market for is one of, if not THE, most important factors to good SEO work
Social Media Presence
Social Media is obviously a big buzzword these days, but what does it actually have to do with your business? How is it properly used? What kind of impact can it have? Social media is your connection with current customers and potential new customers who are looking for your services. It also connects you with people who may have never previously knew they needed what you offer but given the right message…are now a potential buyer. By telling people what you’re about in an effective manor, it’s possible to keep people engaged in a way that will outshine your competitors in a meaningful way, and thus get those people walking through your door rather than the “other guys” door down the street. Our evaluation will take a look at what your current Social Media presence is communicating to your potential customers. Are you sending a full, consistent, on brand message? Or, are you not saying anything at all?
CHOOSING AN SEO COMPANY
Once you have determined that you need some assistance with the SEO for your website, you need to decide who you’re going to allow to help you. Obviously, there are many routes to go with this decision and all of those decisions can have very different outcomes.
The Do It Yourself Route
Sometimes businesses don’t want hire companies to do work for them. Instead, they want to be an expert in every area and for those people we have a good resource. Our DIY SEO e-book gives a detailed explanation of what SEO is and how you can apply the principles to your business’ website. We take you through the steps and outline specific techniques to improve your rankings. This DIY e-book will give you a complete framework to begin your SEO strategy. You still have to do the work though.
The Cheap Route
If you want to go the cheap route, you’re going to get cheap results. You may see some changes, but they probably won't have the effect on your SEO that you desire. If done wrong, your site could face re-indexing, penalties and diminished rankings.
The Professional Route
Finding the right combination of efficiency, effectiveness and cost is what we aim for. Not every business can have a top ranked presence for competitive keywords. Not every business can spend a few thousand dollars a month. Our goal is to provide help to any business who is looking to boost their presence online. We enjoy SEO because at the end of a campaign you have something tangible. And, to us, tangible means valuable.