Search Engine Optimization (SEO) has it’s own set of terms and language which can be intimidating at first. You know how when somebody knows a bunch about a topic and they forget that not everyone does? They start throwing around acronyms and jargon and pretty soon you wonder if they’re even speaking English! Keep in mind that SEO is just like anything else, and with time and effort a person can understand SEO and be able to hold their own in a conversation. Obviously doing the SEO work is a whole other story, but at least you can talk the talk. Leave the walking to trained professionals!
Here are some basic SEO terms and descriptions to establish a good knowledge base about SEO:
Adwords Google Pay Per Click
Contextual advertisement program, very common way of basic website advertisement. Adwords Google Pay Per Click contextual advertisement program, very common way of basic website advertisement.
A description of a graphic, which usually isn’t displayed to the end user. Appears when the graphic is undeliverable or a browser is used that doesn’t display graphics. Alt text is important because search engines can’t tell one picture from another. Alt text is the one place where it is acceptable for the spider to get different content than the human user, but only because the alt text is accessible to the user, and when properly used is an accurate description of the associated picture. Special web browsers for visually challenged people rely on the alt text to make the content of graphics accessible to the users.
The user visible text of a link. Search engines use anchor text to indicate the relevancy of the referring site and of the link to the content on the landing page. Ideally all three will share some keywords in common.
The amount of trust that a site is credited with for a particular search query. Authority/trust is derived from related incoming links from other trusted sites.
Incoming links to a webpage from another webpage.
Name given to SEO techniques that do not adhere to various search engines terms and regulations.
The percentage of users who enter a site and then leave it without viewing any other pages.
Cloaking – Black Hat technique in which the page shown to a web crawler is different than the one shown to the browser.
The rate at which a site is able to turn visitors into customers.
Creating links within pages of a given website.
Standard markup code of used to create web pages.
The process of collecting, parsing, and storing data to facilitate fast and accurate information retrieval.
A word that describes a site and causes search engines to link it to a site.
The percentage of times that a keyword or phrase appears on a webpage compared to the total number of words on the page.
Actively cultivating incoming links to a site.
Any group of websites that all have a hyperlink to the other sites in the group.
A category of SEO that focuses on the location of your business.
Tags used in HTML or XHTML documents to provide structured metadata about a webpage.
Organic Search Results
Listings on a search engine results page that appear because of their relevance to the search terms, as opposed to being advertising.
Search experiences that are tailored to an individual’s interest by incorporating information outside of the query provided.
The top directory in a computer’s filing system.
There has been debate and speculation that Google puts all new sites into a “sandbox,” preventing them from ranking well for anything until a set period of time has passed. The existence or exact behavior of the sandbox is not universally accepted among SEOs.
A software system designed to search for information on the World Wide Web.
A page or structured group of pages which link to every user accessible page on a website, and hopefully improves site usability by clarifying the data structure of the site for the users. An XML sitemap is often kept in the root directory of a site just to help search engine spiders to find all of the site pages.
A specific character string that constitutes a reference to a resource.
Vertical Search Engine
A search engine that focuses on a specific segment of online content.
An Internet bot that that systematically browses the World Wide Web for the purpose of indexing .
Name given to SEO techniques that fall within the various search engines terms an regulations.